PROJECT: “Ad Astra” Twentieth Century Fox and Lockheed Martin cross promotion.
CHALLENGE: Capture content of director James Gray and Lockheed Martin engineers, and create cross promotional content for film goers and science buffs alike.
SOLUTION: We decided on a mini-documentary approach, sprinkling each episode along with short 15 and 30 second ads across theaters nationwide as well as through paid online ads 2 weeks prior to the film.
Because we had limited time with the film director James Gray, we decided to split up his time between several stations throughout Lockheed Martin’s Colorado facility, where the director could engage with the scientists behind some of the worlds leading technologies in space travel.
What we captured was an incredible wealth of information and passionate discussions on how science inspires science-fiction, and then how science-fiction allowed James to ask further questions and push reality to greater depths.
To watch the series, go to https://www.lockheedmartin.com/en-us/capabilities/space/ad-astra-space.html